Ecommerce China

Ecommerce for the start-up fashion in China

Chinese e-commerce goliaths like Taobao provide a powerful platform for start-up fashion and apparel e-tailers


The year 2013 will be remembered as one in which China has surpassed the United States as the largest market for digital retail world,  writes the author of a report published by Bain & Company,

564 million Internet users in the country and 242 million e- customers. 

 " Retail online already totaled 6 percent of all purchases ,"

Meanwhile, in the clothing sector , e -commerce sales represent an even larger share of the overall cake .

Approximately 13 percent, according to iResearch estimates .

But for most Chinese e-commerce is dominated by a few domestic giants, including Taobao, VANCL , M18 and Jingdong . In fact, the top five players control 65 percent of the online retail market in China, according Workshop Paribas.

In fact , Taobao alone - which consists of Taobao market, a consumer survey which is China's response to Ebay and Tmall , a site selling business-to -consumer on which brands can open and manage their own e-commerce stores - more than 50 percent of all retail spending online .

Faced with this reality , are trademarks of medium-sized retailers and sentenced to nibble at the edges of the growth of the party e-commerce in China?

Chinese society casual Metersbonwe recently failed to launch a platform independent e -commerce , despite investing millions of dollars in the initiative. Meanwhile, Mecoxlane , clothing once pure play e-tailer and accessories plans to launch a disconnected network of 400 stores to survive.

Indeed, many Chinese fashion and clothing brands have their options of e -commerce as a binary : launch with one of the key players, or wait . Some have decided to wait for a more favorable market environment , but the vast majority of fashion retailers have lined up with the giants of Chinese e- c0mmerce - positive results .

Being on the big sites like Tmall , which hosts more than 50,000 branded stores, allows retailers to tap into the eastern several million daily visitors site. " On 11 November 2012 a special shopping day like Cyber ​​Monday in the United States ,
Tmall had over 250 million visitors, almost the entire population of online shopping in China ," said Florence Shih , responsible international public relations Taobao Group .

At the end of the day , sales sales through Taobao and Tmall market had exceeded $ 3 billion .

By comparison , sales of the entire United States on Cyber ​​Monday in 2012 were less than $ 2 billion . In addition, the launch platform scale as Taobao, with their millions of users, is certainly a good way for brands and retailers to increase knowledge of consumer behavior online .

In fact, it turns out that instead of stopping the growth of e-commerce in China Goliaths offer many opportunities for highly profitable business online fashion medium to flee on their platforms forms , as evidenced by the success of companies like Justyle and Angel Citiz .

Justyle (简 时尚 品) 

www.justyle.org/‎
Founded in 2007 by Xu Qun with English partner Dr. Martin Shoben Research Center of London fashion , Justyle designs and sells clothing menswear for the mass market of China. With charm and vision, Mr. Xu , who goes by the nickname " Runzhi " ( borrowed form Chairman Mao himself) , has raised $ 15 million in investments Zhixin Capital, Balderton Capital and DFJ .

The company has no physical or traditional e -commerce stores. Instead , every day on his Tmall shop Justyle grows a wide range of fashion basics such as jackets . Prices are low - about 100 RMB ($ 16) for a T- shirt or RMB 300 for a jacket - but the volumes are high, up to 50,000 units a bestseller . With about 300,000 frequent buyers Justyle had sales of $ 80 million in 2012 and an annual growth rate of 400 percent.
But this has not been easy for Justyle . When BoF met Mr. Xu Jiaxing , last winter , optimizing its supply chain is a major concern . Indeed, Justyle struggled to plan purchases of fabric and thread correctly to match the extent of consumer demand .

Citiz Angel (天使 之 城)

shop217225.taobao.com/
 In 2004 , the founder Li Jing , also known as Miss "A" left a job in an insurance company to launch a fashion boutique on Ebay , which quickly gained popularity. To avoid increasing costs Ebay , Jing moved the store to Taobao market and today 's women's fashion brand online Angel Citiz is one of the best interpreters of Taobao , and in 2010 and 2011 , was voted a favorite customers.

From 2006 to 2009 , sales of Angel Citiz increased steadily at a rate of 300 percent per year. The success came from the selection of boutique products - from Japan , Korea and Europe - which were otherwise difficult to find in China. Miss "A" also modeled all products Angel Citiz itself, which was not only profitable, but makes for a funky shopping experience and distinctive.

In 2012, Angel Citiz income reached $ 38 million , and in the search for greater growth , Miss "A" sold 80 percent of shares in the company for $ 16 million to Liebo , another another fashion industry successful online which began modestly on Taobao Marketplace. The company started with an initial investment of RMB 1000 ($ 163), has since gone on to raise venture capital funds Matrix Partners and Sequoia Capital , and now leads annual sales of 500 million RMB


http://ecommerce-china.blogspot.com

Yahoo, Softbank back Chinese e-commerce giant Alibaba in fallout

In the past year , as the graph above shows , has been Yahoo! ' s stock on a steady rise , from well under $ 20 to now just over $ 32 a share - the highest level in almost seven years. The company is now worth around $ 33,000,000,000th
So what is behind the new-found love ? Yahoo is basically still a bit player in search , with only 11.4 percent of the market. And according to Ad Age , changes in the advertising market and a shift of users on mobile devices to a 11 percent decrease in Yahoo! led ' s core business of selling large display ads.
Certainly the big, glamorous profile of Marissa Mayer CEO has contributed to Vogue to focus attention on the company.

History

The company also has a new design of high-traffic website. Meanwhile, it is muscular sports and financial sectors (Yahoo Sports is consistently near or at the top of sports sites such as Yahoo Finance for companies) have helped here , Yahoo! to top Google as most popular site in July. And that's not even counting the billions of page views nicked by the recent acquisition Tumblr.
Speaking of Tumblr, perhaps the purchase of a site with so much street cred among tech- savvy hipsters , the company increased the usefulness . There were also numerous reports about the change in culture at Yahoo, once seen as stodgiest the big tech companies. Another advantage could be that keep investors interested in the company to participate in Yahoo! Japan, the nation's most visited web - portal .
But no, the real reason for the interest in Yahoo has called to do with a Chinese e- commerce giant Alibaba. When Scott Kessler of Standard & Poor recently it's on Bloomberg News , "To be realistic, we think a large part of the profits and a lot of the interest in Yahoo shares are predicated on one thing , and that is Alibaba. " ....

What? Alibaba

A woman walks past a wall of advertising on Alibaba in Hangzhou , Zhejiang Province on 26 September 2013 start . ( Chance Chan / Reuters ) Investors have long pointed out that Yahoo! 's investments in Asia, especially its stake in Alibaba , which controls about 80 percent of e -commerce burgeoning Chinese market, a hidden source of value were . But it was never an easy way for the company to unlock that value , or for investors to understand exactly how much percentage Yahoo! is worth . Alibaba is a privately owned company in a country where financial transparency is rarely based . That's changed in the past year . In September last year, Yahoo and Alibaba made ​​a deal in which Yahoo received $ 7.6 billion half of its stake in Alibaba . The left Yahoo still have about 23 percent of the company. The cash from this deal was Yahoo! breathing space not only with shareholders - the company spent a large portion of the proceeds to buy back its own shares - but also make for the purchase of fast-growing companies like Tumblr. Both these trends are good news for the stock. The more speculation about Alibaba plans have increased the number of investors have been eager to invest in Yahoo as a way of gaining indirect exposure to a fast-growing company .



And this week it was revealed that Alibaba is planning an IPO in New York, which to the company as much as $ 75000000000 to stage could appreciate . After the shares start trading , it will be easy for investors to see how valuable Yahoo! 's remaining shares in the company.
Investors may want to curb some of their enthusiasm . Reports surfaced that the real reason Alibaba decided to work in the U.S. in Hong Kong list because the company's founders wanted to iron control instead of ceding too much to keep to the shareholders control. And the record of Chinese companies go public in the U.S. has not always been outstanding.
discover the Top popular website in China..

But now investors are enthusiastic. They are expressing their enthusiasm by the exclamation mark back in the shares of Yahoo! for the media-savvy makeover coming. Stay for the chance to participate in the huge head of the Chinese e -commerce industry

source http://www.edmontonjournal.com/business/Chinese+ecommerce+giant+Alibaba+slams+Hong+Kong+stock/8966275/story.html

Ecommerce war in China: JD.com will stop the corperation with Sina Weibo

Domestic jd.com online shopping platform will end cooperation with popular social network Sina Weibo services in the country by the end of September, and consumers will not be able to connect to the market through their Weibo accounts , e -commerce retailer said Sunday .



"Since our partnership with Sina Weibo will soon expire , we expect users to request Weibo accounts jd.com to continue their online shopping. Their previous purchase data will be stored in new accounts, " a PR representative JD who asked not to be named told the Global Times Sunday.
Analysts attributed the decision to JD recent agreements between Chinese e -commerce leader Alibaba Group and Sina Weibo . After the acquisition of a 18 per cent in the social networking service for $ 586 million on April 29 , Alibaba announced to link users Weibo accounts with both platforms for online sales - taobao.com and tmall.com of August 5
Because of its competitive relationship with Alibaba, JD is unlikely to continue its cooperation with Sina Weibo , Wang Tingting , an industry analyst with the consulting firm iResearch , told the Global Times Sunday. The move marks the intensification of the rivalry between the two platforms, e -commerce . Earlier in 2011 , JD stopped using Alipay, a third party payment service developed by Alibaba. Wang also gave another reason behind the movement of JD to cut its link with Weibo .
" Weibo is still working on a way for experienced business growth customer base or increase transactions operators e -commerce platform significantly . Consequently , JD could choose to terminate this cooperation low profit ", he noted , adding that JD still need about three years to make a profit.

The PR manager JD agreed that the number of consumers Sina Weibo gained is very low, suggesting that this transaction will have no impact on the future work of JD .
The company relies mainly on its own services and prices to attract consumers , rather than cooperation with social networking sites , the official said . JD currently has over 100 million users, he revealed.
But Wang said that the era of attracting consumers with low prices is over, and social networking sites are likely to become another important means of channeling potential consumer platforms e -commerce , if the effect is difficult to predict.

Rude competition

For the sake of data security against fierce competition, JD also severed its ties with third tenpay.com payment platform Tencent recently Shousong Chen , an analyst with independent e -commerce based in Beijing , told the global Times Sunday.
Shenzhen-based Tencent provides e-commerce services via buy.qq.com and yixun.com .

The data showed that iReseach Tmall led the field of e -commerce with a share of 50.8 percent of the domestic online purchase transactions in the second quarter , followed by JD with 17.1 percent and 5 6 percent with Tencent .

JD said in a statement e-mailed to the Global Times Sunday that the decision to end cooperation with tenpay.com not affect the payments that buyers could end processes through other channels , such as online banking .

Chinese moon cake festival 

As China gears up to the Mid -Autumn Festival on the 19th Celebrate September , President Xi Jinping recent raid on the official spending on extravagant mooncakes makes international headlines .
The crackdown on the boxes of these traditional treats that can run from a few hundred dollars per box in the thousands, is part of the newly minted president overall strategy to curb corruption in the ranks to command government .



Although mooncakes as a harmless gift seems to be in China, they are largely seen as instruments of graft , part of a gift culture that lines the pockets of officials in return for favors . Boxes of mooncakes are often re - gifted, or returned to a business in exchange for cash, while high-end mooncake boxes , the magnificent approach . Last year , the state-run Xinhua news agency on buying a house in the popular Wangfujing shopping area selling crates of solid gold mooncakes for 42.900 yen each , a price that translates to 429 grams per yen.

What does the raid for the mooncake market mean? 

That depends on which end of the market is under review. " The average person is not buying China World Hotel , they buy in the supermarket ," says Beijing -based Sienna parulis - cook, her dissertation for the University of London School of Oriental and African Studies wrote on mooncakes and the culture of gift giving in China . Manufacturers mooncake as Daoxiangcun , a popular , time-honored mooncake brand in supermarkets across the country in retail for ¥  48-260 per box or Haagen- Dazs , the ice cream filled cakes sell for a few hundred dollars per box , appeal private buyers who are looking to treat friends or family to a gift and is likely to be affected in a cultural tradition and are not much of the raid , she says.


At the Peninsula Hotel in Beijing , this year's moon cake sales " similar " to those of the previous year , says public affairs director , Cathie Yang . Yang says the peninsula , most of the mooncake customers are companies from all pre-ordered will sell 5,460 boxes, which cost between ¥ 308-980 each . The predicted total of 490 boxes is short of last year's sales. But the peninsula mooncake prices are solidly middle class. " It is the five-star hotels that were in the total expenditures made," says parulis - Cook. " The luxury ones are facing the greatest challenge .

 High -end retailers mooncake

High -end retailers mooncake the pinch more immediately feel and longer-term than their mid-range counterparts , she says , noting that the most is the upper class mooncake retailers hawking expensive , elaborate boxes that obvious cases of conspicuous consumption are be . Since the beginning of the crackdown on corruption this year, hotels around Beijing were losing money due to the loss of official spending on luxurious banquets, an indicator for what lays in store for probably mooncake sales , she says. " Banquet is another form of giving. Hotels If all money lost by official editions , I am sure that they lose money on their mooncake sales, too."


The long-term effects of the ongoing corruption crackdown on the mooncake market reflect a major change in the way the rich consume luxury goods in China, said Shaun Rein, founder of the China Market Research, a Shanghai-based consulting company that focuses on the buying habits of the wealthy class of China .

•  " The culture of giving is still there ," he says.
•  "They are just giving different kinds of gifts . " 
•  "Every gift looks mooncakes as corrupt . " Instead, market trends on items that are used or consumed at home and are not as easy to move judge at a glance , such as massage chair , or dietary supplements, he says. And the flow goes in both directions. 

Be investigated as officials for graft fear will continue to give or acceptance of bribes suspected moved the culture of gift-giving from striking objects , such as Louis Vuitton bags or gold foil wrapped mooncake boxes. " Mooncakes are obvious ," says Rein.



When the officers are increasingly paralyzed in ceremony favors at will , are those who .

Favors for hedging their bets with less expensive gifts " A few years ago , when someone has a 5000 yen clock , it was almost quid pro quo , the official could help with something," says Rein. " Well, if you give a gift , it's only 1000 yen , because they know not the official may be able to help them now. "

The influence of the Internet and Social Media in China 

You might know 90% of professional buyers begin their search on the internet. There are a total of 3.47 million requests every minute on Baidu.
There are several search engine in China, but Baidu is the leading search engine in the Chinese Internet.

It is also ranked 5th in the world (http://www.alexa.com/topsites/global). Knowing facebook and twitter blocked by the great firewall, China had Weibo 微 博 (470 million Tencent Weibo 腾讯 微 博 accounts, 400 million Sina Weibo 新浪 微 博 accounts) and RenRen 人人 网 or 校内 网 (with 162 million accounts) in 2012.

 Weibo

44% of users use Weibo to receive information about products, and almost every major foreign company has a page on Weibo. A McKinsey survey of April 2013 shows that 91% of respondents visited a social media, compared to 67% in the U.S.. And it is proved that social media is very important in the buying process: In fact, you would be more likely to buy something if it has a good reputation on social media, or some of her friends talked about it on a social media. In addition, two-thirds of China's social media users follow a brand We have been in the recent news that Sina Weibo will notice a new version on the market recently, where you can walk to the shopping platform Taobao on a Weibo account. You can see the prices, the popularity of an article, share it with your friends, and even pay online.

Baidu purchases a Ecommerce website: Nuomi

The first Chinese search engine has acquired 59 % of an e -commerce site . Nuomi specializes in purchasing, very popular in China . With this new purchase , Baidu aims to fill the gap in the mobile.
Baidu, the top search engine in China , announced Friday that it has acquired 59 % stake in Nuomi , a Chinese e -commerce site . The operation revealed by the rating agency Fitch Ratings , amounted to 160 million dollars ( 120 million euros).

Nuomi specializes in purchasing, a popular activity in China. It is for example practiced by works councils. On Nuomi , you can order meals, magazine subscriptions , tickets for amusement parks or movie tickets , all in large numbers and at great prices.

 3.8 million active users

The site now boasts 3.8 million active users, who have a paid account. According to the analysis site Dataotuan Chinese Nuomi is the sixth platform bundling online in China. She was almost 6 % of the market sites in China "group -buying " in the first quarter 2013.
But the road is still long to catch her ​​first competitor , the site Juhuasuan , which is owned by Alibaba Group. It occupied 34 % of the market during the first quarter of 2013 . Yet Nuomi has something interesting Baidu. The argument number one e- commerce website is its via mobile operations , which now represent 30% of its total sales. "The purchase of Nuomi by Baidu should expand its presence in the mobile and location-based services , as well as giving a boost to its e -commerce and advertising activities ," said Fitch Ratings .

A necessary transition to mobile 

For Baidu , the time investment on the mobile . Transition more than necessary. The number of Chinese Internet users on mobile is increasing . According to the China Internet Watch website , they were 450 million to use their mobile to connect to the Internet in June 2013, nearly three -quarters of all Chinese Internet users , against 73 million in June 2008. They are also 62% access the Internet on a phone via a search engine . Baidu is currently the number one search engine in China Mobile , capturing 38 % of traffic. It is far from its 82 % share of the market for fixed Internet search .
A delay that Baidu hopes to fill as soon as possible . The company has for this purpose a new vice president , Li Mingyuan . Aged only 29 , who started as an intern in Baidu since April 2013 the head of its political motive . Shortly after his inauguration , he announced plans to develop applications of the search engine , including those for phones without data plan . Baidu has also signed an agreement with Apple to become the default search engine for the iPhone. More importantly, the search engine bought in July a very popular application store in China , 91 Wireless for $ 1.9 billion ( 1.45 billion euros ) . With the acquisition of Nuomi , Baidu wants to expand his empire a little beyond computers.
Source http://www.reuters.com/article/2013/08/26/fitch-nuomi-acquisition-to-strengthen-ba-idUSFit66806420130826

China  the world's largest ecommerce Market

The Chinese e-commerce market is expected to become, this year, the world's largest in terms of expenditure to the United States, according to a study released Wednesday by the consulting firm Bain & Company. Within 10 years, online sales could account for half of consumer spending of Chinese households, against only 6% today, plans to turn the site Taobao, owned by the local e-commerce giant Alibaba and world number 10 sites direct sales between individuals.

+71% of Growth

The commercial online market grew by 71% per year on average between 2009 and 2012 in China, against 13% in America, the study says thiw twitter account. This change in consumer behavior due to the fact that nearly half of China's population (1.3 billion people) now has direct access to the Internet. Among them, nearly 80% have a smartphone or tablet.

 3.3 trillion yuan

By 2015, online sales represent a total of 3.3 trillion yuan (about 566 billion dollars), Bain & Company said in its study. Last year, spending on Internet Chinese accounted for 212.4 billion against $ 228.7 billion for the United States, says the firm.

Proposed by Jennifer

read also http://ecommerce-china.blogspot.com/2013/06/what-are-most-popular-e-commerce.html 

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Grocery shopping might not be a priority for many rail commuters - at least not before seeing a virtual supermarket in a Peapod station. Peapod, which has long been at the forefront of online grocery sales, pushed its virtual offerings in the real world, and its strategy calls to people who otherwise would not have thought of the digital store. 

The company has over 100 online stores in railway stations throughout its markets in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, DC, and Chicago.

Campaign virtual store Peapod motivates consumers "to download the mobile application, which allows them to start shopping on the go while they are out and about in their communities - at a train station, travel to go at work, at the local leisure center for football games their children, [or] a coffeeshop, "Bradley Porter, director of marketing for Peapod, Explain the E-Commerce Times.

The program uses virtual storage billboards that are stocked with products QR-code that can be scanned with mobile devices and purchased locally. While people wait for trains, they can do their grocery right on the platform. "The campaign was designed to encourage people to download the mobile application Peapod, what they can do by scanning the QR code on the virtual shop signs and shop while they are moving through their mobile devices, "said Porter. "Commuters [are] able to launch the mobile application Peapod, sweep some staples until their train and complete their courses and schedule delivery or pick up during their commute to work. [It is] easy and practice. " Virtual billboard concept Peapod also made its way onto the stations and a variety of other real-world locations. "Now, with virtual stores displayed in the play centers on a digital billboard that wanders on the sleeves of coffee and on billboards rights, Peapod is the" stop anywhere, n 'anytime' message directly to consumers where they live and play, "said Porter.

Brave New World Food Peapod strategy is at the forefront of the digital revolution in food marketing, sales and purchases, and many other companies build similar models. "For the food industry, mobile technology has recently been extremely innovative, and more is to come," said Brian Todd, president and CEO of the Food Institute.

 Interviews about Ecommerce in Asia

"The food manufacturers and retailers are working more and more to promote products and increase awareness of their products," 

 "Smartphones are used to analyze the products in stores to find product information, even showing which areas of the food was grown in." With the digitization of food marketing and sales is the growth of data on consumers making purchases.

"Using Big Data card store loyalty is extremely innovative,"

"Knowing what customers have purchased and other data to help them in their purchases made this very exciting area and we will probably see more innovations in the future. " Ideally, many of these technologies will save time and people make purchasing more efficient grocery process. This efficiency also extends to food manufacturers and traders. 

In China, ecommerce is booming +60% of growth in the food delivery, explain Mrs Bianca the manager of Epermarket.com

"Much of the technology is to save time, so that consumers can access the right information on their smartphones in the store, or in some cases, [they can be called] to pick up an item they buy regularly when buying, "

" Ultimately, it can make the order and inventory levels of retailers easier to manage. "

Nutritional and other data relating to food is also valuable in the era of the digital store, and companies like Gladson play a role in the collection, management and dissemination of these data to retailers and consumers. 

"Buyers are becoming more sophisticated and demanding in the choice of products," Steve Cole, director of marketing Gladson, told the E-Commerce Times.

 "They are increasingly looking for more detailed information from manufacturers and retailers information," he said. "For example, some consumers are looking for products that are environmentally friendly and are gluten-free and are completely natural. We work closely with industry to ensure that we capture and deliver the information consumers want. "

more info here

The best organic food Many traditional grocery stores brick and mortar provide order and delivery online, and companies help these retailers by providing platforms e-commerce, the production of digital circular, facilitating special orders and manage marketing line.

"People have learned to trust in the online environment, and they seek to do their normal business day to day online" 

"People want to be able to get themselves organized and get their shopping done quickly, and they want to do in their environment with their own equipment."

 The platform allows e-commerce grocery  provide customized to their customers, which can create shopping lists experience, browse sale items, access recipes, manage their reward points, and order groceries.

The company is also working with retailers to develop and manage personal customers who choose items for commands that can then be picked up at the store or delivered to customers. These buyers, in fact, have become an essential part of the online offer many grocery stores - to the digital store can be more personal than it ever was

source http://www.ecommercetimes.com/